Our menu design are 100% custom designed from cover to cover, we are not big fans of templates.
Your menu will always be an original to you, and your restaurant.
We print your menu anyway you like it on our wide selection of stock papers, including die cut menus in all shapes and sizes.
We also provide you with custom designed menu cover options
and ideas like we did for the restaurants below.
Need to Spice Up Your menu?
At Local Menu Guy we know how important your MENU is to your restaurant. It is your advertising tool and it is the window to your kitchen. I have always been involved with food since I was a kid working in my mom’s restaurant, in college catering all kinds of functions from company dinners to weddings, to your everyday restaurant meals. So we have a very clear understanding of what you face each day in your restaurant.
We understand that your menu needs to project the type of restaurant you are and not look like a cookie cutter menu. We spend the time getting all this information about your restaurant, your food items to come up with your custom menu. From cover to cover we design each page specific to your restaurant. So when they see your cover it tells them a story about you and the inside pages promote your profitable menu items.
There are two key decisions when laying out a menu – the presentation and the way the menu is categorized.
Presentation
The menu presentation is its style or format. It can be a postcard style (one panel), two-fold or three-fold menu. Size and format are usually driven by menu content (the number of items), style of the restaurant, concept and the frequency of menu revisions.
Categorization
To give the impression of value and variety (as it is perceived by the guest), the second most important element is how you categorize the items on the menu. Most restaurants’ answer to the value/variety issue is to add items but this can lead to higher food costs, lower gross profits, higher labor costs, food waste and a diluted image/concept. Categorizing your menu will make it easier for the guest to make a decision . . . and easier for them to decide to buy what you want to sell them.
A fancy menu that doesn’t generate sales is like a race car without an engine…..Nice to look at, but it won’t pay the bills.
Some of the items to look on your menu…. Following these guidelines will lead you to a more profitable menu and help you to reduce your food cost at the same time.
COLOR
ICONS
TYPEFACE
SEASONAL OFFERINGS
PHOTOS
SELL EXTRAS
COSTING & RECIPES
PRICING SURVEY
LEGIBILITY
USER-FRIENDLY
At Local Menu Guy your restaurant is unique, and your menu should be too.